by Francis Fitzgibbon | 3:23 pm

Media should listen to the world around them

Your audience are bombarded with online noise and advertising all day – you should be asking what can you bring them that answers their questions, helps them understand the world and brings them information they actually want, not just what you think you should be broadcasting…

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by Shane O'Connor | 11:46 am

Freelancers Wear Slippers To Work

One of the best things about being a freelancer is the ability to work from your own home. You can get out of bed in the morning, slide into your slippers, put on your favourite hoody and walk the 15 feet to work. Before you know it you have an hours worth of emails caught up on while the rest of the world is screaming their way through the slow moving traffic and best of all you’re still in your pyjama’s…

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by Francis Fitzgibbon | 3:12 pm

Media: Getting the stories Twitter will never have

If media want to attract new audiences, then they should be reflecting what those audiences are talking about. They need to understand peoples frustrations, what matters to them and what stories will resonate with them. That involves developing a deeper relationship with and understanding of the people you broadcast to…

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by Francis Fitzgibbon | 10:57 am

Do you know why your customers come back to you?

Jim owns Oaklands shop in Kerry. He used a contributor to tell the story of Oakland’s shop, a small grocery shop that has been in his family since 1961. He is trying to compete on his offering with giants like Lidl and Aldi. He has one great advantage – the story of his customers.

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